Affiliate marketing has always been a major driving force in ecommerce and online businesses, a strategy dating back to the mid-90s with Amazon setting precedence. As the cryptosphere industry was on the rise, bitcoin gambling was not left out of this innovative marketing strategy trend, changing the face of casino affiliations, and introducing a wild whirl of lucrative benefits.
A Glimpse into the Past
As we dwell in the past, it’s important to comprehend how far the affiliate marketing industrIn the early days of affiliate marketing, businesses would partner with affiliates who could generate traffic to the business’s website. This marketing effort primarily saw affiliates using methods like SEO and PPC campaigns to drive traffic to the business’s website.
When it comes to gambling, this marketing effort began with online casinos partnering with affiliates who would then be paid a fraction of the revenue that they helped to generate, often through a commission based on the player’s losses.
Enter Bitcoin Gambling
The introduction of Bitcoin and other cryptocurrencies marked a groundbreaking stage for the affiliate marketing industry, particularly in the space of online gambling.
Bitcoin, first proposed by a person or group of people using the pseudonym Satoshi Nakamoto in 2008, was first used in a commercial transaction to buy pizza in 2010, leading to the advent of Bitcoin gambling.
In 2012, some online gambling platforms started accepting Bitcoin as a form of payment, bringing with it some key advantages, including transparency and anonymity in transactions. These benefits were attractive to players and affiliates, leading to a surge in interest in the bitcoin gambling sector.
Initially, this new form of gambling was received with a considerable level of skepticism due to the volatile nature of cryptocurrencies. However, its popularity kept growing, and it’s now a multibillion-dollar industry.
Upsurge of Affiliate Marketing in Bitcoin Gambling
As it gained momentum, affiliate marketing in the bitcoin gambling industry began to evolve, opening up new opportunities for participants. With it came possibilities of earning Bitcoin through the promotion of Bitcoin casinos, ushered revolutions in terms of payment structures, and introduced more dynamics on affiliate revenues.
Compared to traditional affiliate marketing partnerships, Bitcoin casinos started offering higher percentages, often as high as 50%. Their straightforward approach allowed affiliates to directly earn a percentage of the house edge, which appealed to several marketers.
Additionally, payouts on affiliate platforms became more immediate. Bitcoin’s decentralization avoids the lengthy wait periods that come with transacting large amounts of money, thus accelerating the payouts to affiliates.
The Future
The evolution of affiliate marketing in bitcoin gambling is not slowing down. With the rise of more advanced technology such as artificial intelligence (AI), machine learning, and data science, the marketing strategy will foreseeably become more efficient. These technologies will help tailor content to the specific audience, providing more relevancy and quality and therefore increasing conversions.
More growth will also likely be spurred by the rise in mobile users and the ongoing development and the subsequent adoption of more cryptocurrencies.
Cryptocurrencies are a game-changer, disrupting financial systems, and representing a paradigm shift in the world of affiliate marketing. The evolution is expected to continue with the emergence of more innovative technologies and business strategies.
Down the line, it’s projected that the industry will continually adapt to the changing landscape, which arguably represents an opportunity for prospective affiliates interested in the bitcoin gambling market.
Bitcoin gambling affiliate marketing will continue to be an exciting area to monitor in the years to come — the evolution has only just begun.
Sources:
1. Nakamoto, S. (2008). Bitcoin: A Peer-to-Peer Electronic Cash System.
2. History of Afilliate Marketing – Affilorama.com
3. Affiliate Marketing in Online Gambling Industry – casinowebscripts.com
4. Bitcoin Gambling – ICOholder.com
5. Affiliate Marketing in Bitcoin Gambling – cryptimi.com
6. Bitcoin Affiliate Marketing, Earn Bitcoins Referencing New Users – 99Bitcoin.com
7. The Evolution of Marketing due to AI – Martechseries.com.
